A behind the scenes timeline of what the process usually is when I receive an advert, or indeed any production brief for TV. I think music libraries nowadays tend to be an easy solution for advertising music, but with compromised and varied results, partly due to each brief requiring subjective creativity that is tailored to fit narrative and impact. Thought it be an idea to demonstrate the general process and the importance of having a composer on board with branding solutions. This is a short TV advert I did for CoolToys in association with Target US and Driver Studios. All video produced by Driver Studios. Be interesting to hear your thoughts or just give the video a little like if you found it interesting! https://youtu.be/QNQkrBNuYnc
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